Friday, March 05, 2004

No longer the king of beers
The Miami Herald reports that Belgium's Interbrew and Brazil's AmBev are set to merge, creating "InterAmBev" otherwise known as the world's largest brewery. This displaces the American and St. Louis-based brewery Anheuser-Busch. The story of Brazil's AmBev is an amazing one of good brewing and business-making. The New York Times has a short but interesting overview of AmBev's three investors, and how they built a small unprofitable beer company into a global brewery giant. Seen below are two happy cats, Carlos Brito the chief executive of AmBev and Victorio de Marchi, co-chairman. The real question: What does the future hold for Beer Lab and Hedgehog Pale Ale?

ambev

Could this be Arlen and Russ in twenty years time?

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